Target to Sell High End ‘The Hunger Games’ Merchandise
Have you been scouring the internet for a jacket similar to the one Katniss wears back in District 12? If you’ve got the money (I sure don’t…), Target has plans to release high end merchandise for ‘The Hunger Games’, including Katniss’ leather jacket for a cool $349.
To sell more DVDs and Blu-rays, retailers long have lured customers into their stores with exclusives. But for the homevideo launch of “The Hunger Games,” Target hopes to hit the bullseye by going high end.
It will sell a 14-carat gold reproduction of Katniss Everdeen’s Mockingjay pin for $999, a replica of her leather hunting jacket for $349 and a lithograph signed by pic’s cast, including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, for $699.
All three will only be available on Target’s website, beginning midnight Aug. 18, with only 100 of the pins and lithographs, and 50 jackets available over three days.
In stores, the company will sell more traditional movie merchandise — from backpacks and lunchboxes to jewelry, pillow cases and life-size cardboard cut-outs of the film’s characters — with prices starting at a more manageable $7.
You may end up seeing TV spots for this high end merchandise as Target will be launching an advertising campaign for the items.