‘Hunger Games’ DVD/BR Sells 3.8 Million Copies in US/Canada Opening Weekend
‘The Hunger Games’ DVD and Blu-ray hit stores Friday night at midnight, selling 3.8 million copies in one weekend.
“The Hunger Games” put life into the stagnant home entertainment market this weekend, as fans snatched up 3.8 million DVDs and Blu-ray discs in the title’s first two days on sale in the U.S. and Canada.
That’s more than either of the last two “Twilight” films, whose launch pattern” The Hunger Games” mimicked. In February of this year, “The Twilight Saga: Breaking Dawn, Part 1″ sold 3.2 million DVDs and Blu-rays on its first weekend, while “Eclipse” debuted to 2.7 million units in December, 2010.
However, “The Hunger Games” could not surpass “The Twilight Saga: New Moon,”which sold 4 million discs on its first weekend in March, 2010, when the DVD sales market was somewhat stronger. The first “Twilight” sold 3.8 million DVDs and Blu-ray discs in its debut in March, 2009.
This 3.8 million figure only includes physical copies of the DVD/BR, though. It does not include the number of digital movies sold.
Lionsgate did not release digital sales or rental figures. The company said only that “The Hunger Games” set a record for the most ever sales through Zune, Microsoft’s digital media store on its Xbox 360 video games console, the most total sales and rental transactions from Comcast, and the highest ever single day revenue for a Lionsgate title on Apple’s iTunes Store.
Where did you buy your Hunger Games DVD or Blu-ray?
Source: LA Times