‘Hunger Games’ DVD/BR Sells 3.8 Million Copies in US/Canada Opening Weekend

12
Posted August 21, 2012 by Erin in Hunger Games Movie News

‘The Hunger Games’ DVD and Blu-ray hit stores Friday night at midnight, selling 3.8 million copies in one weekend.

“The Hunger Games” put life into the stagnant home entertainment market this weekend, as fans snatched up 3.8 million DVDs and Blu-ray discs in the title’s first two days on sale in the U.S. and Canada.

That’s more than either of the last two “Twilight” films, whose launch pattern” The Hunger Games” mimicked. In February of this year, “The Twilight Saga: Breaking Dawn, Part 1″ sold 3.2 million DVDs and Blu-rays on its first weekend, while “Eclipse” debuted to 2.7 million units in December, 2010.

However, “The Hunger Games” could not surpass “The Twilight Saga: New Moon,”which sold 4 million discs on its first weekend in March, 2010, when the DVD sales market was somewhat stronger. The first “Twilight” sold 3.8 million DVDs and Blu-ray discs in its debut in March, 2009.

This 3.8 million figure only includes physical copies of the DVD/BR, though. It does not include the number of digital movies sold.

Lionsgate did not release digital sales or rental figures. The company said only that “The Hunger Games” set a record for the most ever sales through Zune, Microsoft’s digital media store on its Xbox 360 video games console, the most total sales and rental transactions from Comcast, and the highest ever single day revenue for a Lionsgate title on Apple’s iTunes Store.

Where did you buy your Hunger Games DVD or Blu-ray?

Source: LA Times


About the Author

Erin

Erin is a 32-year-old American citizen living in Canada with her husband. She spends far too much time reading and playing video games.

12 Comments


  1.  

    There are no Targets here, Costco doesn’t offer the deluxe edition, and there were no midnight release parties, so I went to Walmart Saturday morning and got my BR. I do love my new Mockingjay pendant, although I’ll have to wait to see the Tribute Diaries extra feature.




  2.  
    rory mellark

    Target! My mom took me when it opened at 8:00 and it was just my mom and I and a couple of hobos in target :)




  3.  
    Fournotes

    I got mine from wallmart. It came with the mockingjay pn necklace :)




  4.  
    Fournotes

    I got mine from wallmart. It came with the mockingjay pin necklace :)




  5.  
    Mike

    Target, really enjoyed the tribute special features, and after seeing most of the features in the three discs, I’m convinced JenL needs to be in a comedy she is just naturally a funny person.




  6.  
    Destined

    Let’s go! Got mine from Target as well!




  7.  

    I also got mine from Target and loved it, and I downloaded the digital copy that came with the Target deluxe edition and put it on my iPod.




  8.  
    Katie

    My cousin and I woke up at 7:40 on the 18th because we didn’t want to go to the midnight release at walkway because some crazy people would be there. So we decided that if we went at 8:00 to Target (when it opens and that would be the first moment for target to sell the movie) it would be crazy busy. So we got up early and were there about twenty minutes after it opened. Instead of it being chaotic and long lines everywhere with crazy obsessed fans there were just a few cars with old people going inside. We were very disappointed so we decided to go check out Walmart which was super close too. We go to Walmart seeing that there were more cars, but still not a lot, we went inside still hoping that there would be a bunch of chaos around the cash registers and movie section. Yet again when we got in there, there was a bunch of old people, who were not fans of the hunger games. So anyways long story short you didn’t have to read this all but we bought it at Walmart!:)




  9.  
    Katie

    Walkway? Sorry I meant Walmart!




  10.  
    Zozo

    Wally World!





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