‘The Hunger Games: Catching Fire’ at Cannes Film Festival
Deadline has also provided some more info on the reason why ‘Catching Fire’ has such a huge presence at Cannes:
Spectacularly Catching Fire is literally aflame at the entrance to the Majestic Hotel thanks to animations projected onto screens. Lionsgate co-chair Patrick Wachsberger whose wheelhouse is international also utilized Cannes to promote all the Twilight movies when he ran Summit. Now that the two studios are merged, he says with candor that he’s never done an event “at this level”. But because Hunger Games is a “huge, huge, huge” franchise, this festival is “the perfect place” to start talking to distributors about positioning, he notes. Cannes events “are not cheap,” he says. “And there is so much happening – like 10 parties the same night – so to do something that’s really out of the ordinary, you need the movie first and the talent and the event and the money,” Wachsberger admits.
Lionsgate is also organising a beach blowout to promote the film, so the world will most definitely be watching!
Here’s another video of the terrific flaming Mockingjay in action: