Chief Marketing Officer Tim Palen announced today that Lionsgate is going to launch a U.S. tour of “The Hunger Games: The Exhibition” in the summer of 2015. Thinkwell Group will be working with Lionsgate to design the exhibition. The exhibition will be interactive and will display authentic costumes, props, and an assortment of other things from The Hunger Games. The exhibition will be seen in major museums and insitutions around the country. “The Hunger Games: The Exhibition” will be launched as part of promotion for The Hunger Games: Mockingjay- Part 2.
Tim Palen stated, “Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate. We’re thrilled to launch this initiative with the U.S. tour of The Hunger Games exhibition, which celebrates the world of The Hunger Games and offers Hunger Games fans an extensive behind-the-scenes look at the movie-making process.”
Thinkwell executive Jenefer Brown has been brought in-house, making her the Senior Vice President of Branded Attractions. Brown will also explore theme park attractions and other entertainment opportunities for The Hunger Games franchise.