Official Marketing

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‘The Hunger Games: The Exhibition” to launch in summer 2015

May 30, 2014
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Chief Marketing Officer Tim Palen announced today that Lionsgate is going to launch a U.S. tour of “The Hunger Games: The Exhibition” in the summer of 2015. Thinkwell Group will be working with Lionsgate to design the exhibition. The exhibition will be interactive and will display authentic costumes, props, and an assortment of other things from The Hunger Games. The exhibition will be seen in major museums and insitutions around the country. “The Hunger Games: The Exhibition” will be launched as part of promotion for The Hunger Games: Mockingjay- Part 2.

Tim Palen stated, “Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate. We’re thrilled to launch this initiative with the U.S. tour of The Hunger Games exhibition, which celebrates the world of The Hunger Games and offers Hunger Games fans an extensive behind-the-scenes look at the movie-making process.”

Thinkwell executive Jenefer Brown has been brought in-house, making her the Senior Vice President of Branded Attractions. Brown will also explore theme park attractions and other entertainment opportunities for The Hunger Games franchise.

Natasha, who was dubbed ‘Nat’ by her friends, is 16 years old and has a passion for fictional characters and all things written. Nat’s first fictional obsession was Harry Potter, which she began reading at 7 years old. When she’s not sleeping or reading, she can be found on Twitter, expressing her feelings about books, TV shows, and various celebrities. As an avid music lover, Nat goes to way too many concerts, most of them being Taylor Swift.

  • devonwhpfan

    Now THIS I approve of. I went to the Harry Potter Exhibition and it was so much fun! It would be great to see the costumes and be surrounded by hg stuff, but a theme park is a big NO!

    • mirandathevampgirl

      I hope it comes to Time Square at the Discovery museum and yes hell to the no on theme park. :O

    • http://www,twitter.com/hushsoundislove hushsoundislove

      I agree. Yes on the exhibit, no on the theme park. What the hell kind of rides are there going to be? Tick Tock the arena’s a clock and here’s where we make you all hurl your guts out?!

  • Brian Jones

    it sounds like a good idea but i dont think a theme park would be a good idea

  • HG FAN

    Come to Tri-Cities, WA!

  • death2analog

    “at the same time they deliver significant incremental financial benefits to Lionsgate.”

    well, no shit!

  • Rue’d…

    Kinda sad that it’s only in America… :/ Doesn’t really surprise me though.

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